---
title: "Product Schema — Ecommerce SEO — seo-mcp"
description: "Product pages, category architecture, feeds and marketplace visibility."
url: "https://seo-mcp.io/c/ecommerce/product-schema"
---

# Product Schema — Ecommerce SEO

Product pages, category architecture, feeds and marketplace visibility.

Underlying category: [Ecommerce SEO](https://seo-mcp.io/c/ecommerce) (13 tips).

- [Mark up product availability](https://seo-mcp.io/t/mark-up-product-availability) — Availability in Product markup must reflect real inventory. Use schema.org values such as InStock, OutOfStock, PreOrder, BackOrder and SoldOut, and keep the visible page identical. Generate markup from the commerce system, not from a static template, and revalidate after integrations change.
- [Add Product schema with offers](https://seo-mcp.io/t/add-product-schema-with-offers) — Product markup with an offers object enables price and availability in merchant listings. Include name, image, description, sku or gtin, brand and offers with price, priceCurrency, availability and url. Keep values identical to the visible page and give each variant its own offers.
- [Add review snippet structured data](https://seo-mcp.io/t/add-review-snippet-structured-data) — Review snippets require a Review or AggregateRating attached to a specific item such as Product, Recipe or LocalBusiness. Provide ratingValue and reviewCount or ratingCount, keep the visible rating identical, and never mark up self-serving reviews on your own Organization.