---
title: "Google Business Profile — Local SEO — seo-mcp"
description: "Google Business Profile, reviews and local visibility."
url: "https://seo-mcp.io/c/local-seo/google-business-profile"
---

# Google Business Profile — Local SEO

Google Business Profile, reviews and local visibility.

Underlying category: [Local SEO](https://seo-mcp.io/c/local-seo) (13 tips).

- [Set up a Google Business Profile](https://seo-mcp.io/t/set-up-a-google-business-profile) — Google Business Profile is the primary source for local pack and Maps data. Claim and verify the listing, choose the most specific primary category, and keep name, address, hours, phone and website accurate. Add real photos, answer questions and respond to reviews without incentives.
- [Audit the six sources AI assistants read for local queries](https://seo-mcp.io/t/audit-the-six-sources-ai-assistants-read-for-local-queries) — The post argues AI assistants answer local recommendation questions by running search-style queries and reading a fixed set of sources. Audit and align those sources: Google Business Profile fields, customer reviews, service and city pages, third-party listings, profile posts, and consistent name, address and phone data. The benefit is a better chance of being included when an assistant recommends a local business.
- [Tune Google Business Profile for AI local recommendations](https://seo-mcp.io/t/tune-google-business-profile-for-ai-local-recommendations) — Work the surfaces AI assistants read for local queries: keep name, hours and phone identical everywhere, copy the primary category from the top local pack results, request reviews that name the service, city and result, answer real questions on the profile and site, and earn mentions on other people's pages.
- [Audit NAP and service consistency across local listings](https://seo-mcp.io/t/audit-nap-and-service-consistency-across-local-listings) — Make the business's name, address, phone, hours and services identical on Google Business Profile, the site footer and contact page, and every directory listing. Contradictions between sources make it hard for search and AI systems to describe the business, so resolving them protects both map visibility and AI recommendations.