---
title: "Internal Linking — On-page SEO — seo-mcp"
description: "Titles, content, intent match, E-E-A-T and internal linking."
url: "https://seo-mcp.io/c/on-page/internal-linking"
---

# Internal Linking — On-page SEO

Titles, content, intent match, E-E-A-T and internal linking.

Underlying category: [On-page SEO](https://seo-mcp.io/c/on-page) (28 tips).

- [Build internal links with descriptive anchors](https://seo-mcp.io/t/build-internal-links-with-descriptive-anchors) — Internal links pass context and help crawlers discover pages. Use anchor text that names the destination, link from body copy where the link is useful, and keep important pages within three clicks of the homepage. Do not nofollow internal links, and fix links that point at redirects.
- [Run internal-link outreach](https://seo-mcp.io/t/run-internal-link-outreach) — Existing pages already pass authority. Find pages that link to outdated, thin or competing resources and ask their owners to point the link at your stronger page. Mine unlinked brand mentions as a second source. Send a short personalised email that names the page and the replacement, then follow up once and track replies.
- [Fix orphan pages with internal links](https://seo-mcp.io/t/fix-orphan-pages-with-internal-links) — Orphan pages have no internal links, so crawlers find them late or never. Compare a crawl's URL set with the sitemap and analytics landing pages. Link orphans from related content, category pages or a hub, and keep the sitemap as a discovery aid rather than the only path.
- [Add topic-cluster internal links between related pages](https://seo-mcp.io/t/add-topic-cluster-internal-links-between-related-pages) — Export every published URL and group it by topic and customer task. Pick one main guide and one product page per cluster, link the guide to supporting tutorials with return links where useful, and add contextual links to product and proof pages using descriptive anchor text. The result is a crawlable path from informational content to commercial pages.
- [Find internal linking opportunities with a site: search](https://seo-mcp.io/t/find-internal-linking-opportunities-with-a-site-search) — Run a Google site: search for your domain with the target keyword in quotes. The results are pages on your site that already discuss the topic, so they are candidates for contextual internal links to the page you want to rank. Adding those links spreads relevance and helps crawlers discover related pages.