---
title: "Workflows — Strategy — seo-mcp"
description: "Audits, workflows, case studies and career moves."
url: "https://seo-mcp.io/c/strategy/workflows"
---

# Workflows — Strategy

Audits, workflows, case studies and career moves.

Underlying category: [Strategy](https://seo-mcp.io/c/strategy) (13 tips).

- [Create topic clusters around pillars](https://seo-mcp.io/t/create-topic-clusters-around-pillars) — A topic cluster is a pillar page plus supporting articles for narrower questions, linked to the pillar and to each other where relevant. Build the cluster from real questions and existing queries, keep each supporting page self-sufficient, and publish in an order that supports the pillar at launch.
- [Fix keyword cannibalization](https://seo-mcp.io/t/fix-keyword-cannibalization) — Cannibalization happens when several URLs compete for one query, so Google alternates and neither accumulates authority. Find queries with multiple ranking pages, choose a winner by intent and performance, then merge, differentiate or redirect the others and update internal links.
- [Build programmatic pages with unique value](https://seo-mcp.io/t/build-programmatic-pages-with-unique-value) — Programmatic pages work when each URL has unique data, unique demand and a useful answer. Build from a dataset, validate a sample before scaling, exclude empty combinations, and add value beyond the template such as calculations, local inventory or comparisons. Measure quality per template.
- [Cap publishing on a new site at 3-4 URLs per week](https://seo-mcp.io/t/cap-publishing-on-a-new-site-at-3-4-urls-per-week) — Cap a new site's output at three or four URLs a week and hold that ceiling until Google sends organic clicks on its own. Every page must be one a person would actually read. Pumping unoriginal pages at volume risks the scaled content abuse policy, which applies whether automation, humans or both produced the text.
- [Set up an AI SEO workspace brief before agent tasks](https://seo-mcp.io/t/set-up-an-ai-seo-workspace-brief-before-agent-tasks) — Before asking an AI agent to work on SEO, save a brief with the product, buyer, country, pricing and conversion goal, add the page inventory, Search Console queries and real customer questions, then pick one product or service page to support. The agent gets enough context to make decisions that fit the business instead of generic advice.
- [Find sites using Stripe Checkout via Similarweb referrals](https://seo-mcp.io/t/find-sites-using-stripe-checkout-via-similarweb-referrals) — Open Similarweb, search checkout.stripe.com and open Referral -> Incoming Traffic. The referring websites are products that sell through Stripe Checkout. Take the interesting domains into Semrush -> Organic Rankings -> Positions to see which non-brand keywords bring them search traffic, then study what they sell, how they price and how they acquire demand.
- [Connect Search Console data before AI keyword research](https://seo-mcp.io/t/connect-search-console-data-before-ai-keyword-research) — Before asking an AI model for keyword ideas, give it real data: install Claude Desktop, point it at one site folder, and connect Search Console plus a SERP and volume provider. A model with no data connection still answers, inventing volumes and difficulty scores, so the connection is what makes the research usable.