---
title: "Add about and contact trust pages"
description: "About and contact pages are evidence that a real organization stands behind the content. State who runs the site, where it is based, what it does and how it earns money, and give a reachable contact method. Link both from every page footer."
url: "https://seo-mcp.io/t/add-about-and-contact-trust-pages"
---

# Add about and contact trust pages

About and contact pages are evidence that a real organization stands behind the content. State who runs the site, where it is based, what it does and how it earns money, and give a reachable contact method. Link both from every page footer.

## Prerequisites

- Business details
- Access to the sitewide footer and layout

## Steps

1. **Write the about page** — State who runs the site, where the team is based, what the business sells and how it makes money. Name the people where possible.
   Check: The about page names the organization, a location and the business model.
2. **Add a working contact method** *(general best practice)* — Provide a monitored form or email address, plus a phone and address for local businesses. Test the form and publish response expectations.
   Check: A test message sent through the contact form reaches the team inbox.
3. **Link and mark up consistently** *(general best practice)* — Link both pages from the footer on every template and mirror the details in Organization markup.
   Check: Every sampled page footer contains links to both pages, and the Organization markup matches the about page.

## Source

@seo-mcp on 2026-10-19: https://developers.google.com/search/docs/fundamentals/creating-helpful-content

Canonical: https://seo-mcp.io/t/add-about-and-contact-trust-pages