Add Organization schema

Organization markup identifies the publisher: name, url, logo and sameAs profiles. Place one JSON-LD block in the sitewide layout, use absolute URLs, and keep names consistent with the brand elsewhere. Validate with the Rich Results Test and do not add ratings or addresses that belong to other types.

mediumIn codeimpact effort

Why this matters

One sitewide block that names the entity behind the site.

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Before you start

  • Access to the sitewide layout
  • Brand assets and verified profile URLs

How to apply it

  1. Write the entity block

    Emit JSON-LD with @type Organization, name, url, logo and sameAs. Use the production brand name and absolute image URLs.

    Check: The block parses as JSON and contains name, url, logo and at least one sameAs URL.

  2. Place it once in the layout

    Render the block in the root layout so every page inherits the same values. Remove Organization blocks duplicated by plugins or page-level components.

    Check: A DOM query finds exactly one Organization JSON-LD block per page.

  3. Validate and monitor

    Run the Rich Results Test on the homepage and one article. Fix warnings about missing recommended fields, and re-check after brand changes.

    Check: The Rich Results Test reports the Organization entity with no errors.

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Source: seo-mcp playbook · curated entry · report an error

Framework notes

nextjs-app

Render the JSON-LD in `app/layout.tsx` inside a `<script type="application/ld+json">` tag; do not add a second block in `page.tsx` unless the type is page-specific.

wordpress

Disable the SEO plugin's Organization schema before adding a custom one, or configure the plugin's settings so only one block is printed.

Official references

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