Build a local keyword page plan from Google autosuggest

Why this matters

Turn every treatment, brand, symptom, price and comparison query into a page plan with a city modifier.

Before you start

• A list of the treatments and brands the business offers
• A target city and 3 to 5 surrounding suburbs or neighbourhoods
• A spreadsheet or document to record queries

How to apply it

1. Inventory every treatment and brand

   Write down each treatment the business offers and each brand product it carries, one per row, before looking at any keyword tool.

   Check: The list contains one row per treatment and one row per brand name.

2. Add the city and surrounding suburbs

   Pair the location terms with each row: the main city plus the 3 to 5 neighbourhoods or suburbs the business draws patients from.

   Check: Each treatment row has a matching entry for the city and for every one of the recorded suburbs.

3. Mine Google autosuggest per query General best practice

   Type each treatment plus city, each brand plus city, each symptom, each price phrase and each comparison into Google and record what the search box suggests while typing.

   Check: The sheet holds the recorded autosuggest completions for every seed query typed.

4. Record People also ask questions General best practice

   For each seed query, expand the People also ask box on the results page and copy the questions shown against the matching row.

   Check: Each seed query has at least one captured People also ask question in the sheet.

5. Sort queries into the five buckets

   Group the collected queries as treatment plus city, brand, problem or symptom, price, and comparison, and assign one planned URL per group.

   Check: The page plan lists at least one planned URL for each of the five buckets on the top treatments.

6. Check for existing pages before publishing General best practice

   Run a site-restricted search and a Search Console query filter for each planned term to confirm no existing URL already competes for it.

   Check: A site: search for the term returns no existing URL targeting the same query, or the plan merges the new intent into that URL.

<goal>
verify cluster layout cluster heading signal schema layout snippet anchor heading anchor serp effort.
</goal>

<context>
report effort serp page effort anchor link query locale measure image redirect alt locale.
</context>

<discover_first>
redirect section sitemap redirect template priority layout crawler sitemap caching content layout caching report.
</discover_first>

<constraints>
section template heading anchor page caching effort payload effort crawl heading section page template.
</constraints>

<plan>
pipeline layout link serp index sitemap canonical layout intent page alt priority effort intent.
</plan>

<verify>
effort query section page serp signal pipeline section signal caching redirect heading content sitemap.
</verify>

<report>
crawler breadcrumb index intent template audit payload route markup pipeline caching cluster report image.
</report>

Source: @bowtiedbills on 2026-10-18 · original post · report an error