---
title: "Collect product reviews on Google or Trustpilot"
description: "Product reviews add first-hand evidence that product pages rarely contain and that review systems reward. Ask every buyer after delivery through the order confirmation or a follow-up email, make the request one click, and never filter out unhappy customers. Answer negative reviews in public, keep review markup on the page, and track rating counts per product rather than one sitewide number."
url: "https://seo-mcp.io/t/collect-product-reviews-on-google-or-trustpilot"
---

# Collect product reviews on Google or Trustpilot

Product reviews add first-hand evidence that product pages rarely contain and that review systems reward. Ask every buyer after delivery through the order confirmation or a follow-up email, make the request one click, and never filter out unhappy customers. Answer negative reviews in public, keep review markup on the page, and track rating counts per product rather than one sitewide number.

## Prerequisites

- Order confirmation or post-delivery email flow
- A review destination on the store, Google or Trustpilot

## Steps

1. **Choose the review destination** *(general best practice)* — Decide whether reviews live on the product page, on Google Business Profile, on Trustpilot or on two of them, and keep the primary destination consistent.
   Check: One primary review destination is recorded and linked from the product page.
2. **Ask every buyer once** *(general best practice)* — Add a review request to the post-delivery email with a direct link and one reminder at most. Do not condition the request on a positive experience.
   Check: A test order receives the request email with a working one-click link.
3. **Answer in public** *(general best practice)* — Reply to negative reviews with the specific fix and an offline contact route. Keep replies short and never argue about the customer's experience.
   Check: Every review below three stars has a public reply within one week.
4. **Keep markup honest** — Show review text on the product page and add review or aggregateRating markup only for reviews visible on that page. Remove markup for ratings imported from another platform.
   Check: The product page's structured data contains only ratings whose review text is visible on the page.

## Source

@seo-mcp on 2026-10-19: https://developers.google.com/search/docs/appearance/structured-data/product

Canonical: https://seo-mcp.io/t/collect-product-reviews-on-google-or-trustpilot