---
title: "Create topic clusters around pillars"
description: "A topic cluster is a pillar page plus supporting articles for narrower questions, linked to the pillar and to each other where relevant. Build the cluster from real questions and existing queries, keep each supporting page self-sufficient, and publish in an order that supports the pillar at launch."
url: "https://seo-mcp.io/t/create-topic-clusters-around-pillars"
---

# Create topic clusters around pillars

A topic cluster is a pillar page plus supporting articles for narrower questions, linked to the pillar and to each other where relevant. Build the cluster from real questions and existing queries, keep each supporting page self-sufficient, and publish in an order that supports the pillar at launch.

## Prerequisites

- Query research for the topic
- An editorial plan and author assignments

## Steps

1. **Map questions to supporting pages** *(general best practice)* — List the questions around the pillar topic and check which already have pages. Assign new pages only where you can add evidence or a distinct angle.
   Check: The map lists each intended supporting page with its target question and owner.
2. **Build the pillar and link both ways** — Create a pillar that covers the topic at a high level and links to every supporting page. Each supporting page links back to the pillar with a descriptive anchor.
   Check: The pillar links to all supporting pages, and every supporting page links to the pillar.
3. **Ship in sequence and update** *(general best practice)* — Publish supporting pages before or alongside the pillar, then update the pillar as new pages appear. Review the cluster quarterly for gaps.
   Check: Every published supporting page is linked from the pillar within one week.

## Source

@seo-mcp on 2026-10-19: https://developers.google.com/search/docs/crawling-indexing/links-crawlable

Canonical: https://seo-mcp.io/t/create-topic-clusters-around-pillars