---
title: "Earn editorial links with digital PR"
description: "Digital PR earns links by giving journalists something new to report. Build one data asset from proprietary numbers or a survey, find the reporters who already cover the topic, and pitch the most surprising finding in the first sentence. Track every placement, link type and mention so you can repeat the format that worked."
url: "https://seo-mcp.io/t/earn-editorial-links-with-digital-pr"
---

# Earn editorial links with digital PR

Digital PR earns links by giving journalists something new to report. Build one data asset from proprietary numbers or a survey, find the reporters who already cover the topic, and pitch the most surprising finding in the first sentence. Track every placement, link type and mention so you can repeat the format that worked.

## Prerequisites

- A dataset or survey with a defensible method
- A published report page to link to

## Steps

1. **Choose a newsworthy question** *(general best practice)* — Interview sales or support for questions customers argue about, then pick one the data can answer and a reporter would cover.
   Check: The question fits in one sentence and has a named audience.
2. **Build and publish the asset** *(general best practice)* — Collect the data, write the method section, and publish a report page with charts, a summary of findings and a downloadable table.
   Check: The report page returns 200 and states the sample, the dates and the method.
3. **Build the journalist list** *(general best practice)* — Collect bylines from the last year on the topic, recording outlet, beat and most relevant article. Keep the list short and relevant.
   Check: The list has at least 25 named reporters with a live article URL each.
4. **Pitch and track placements** *(general best practice)* — Email one finding with the number in the subject and first sentence, link the report and offer the data. Log every send, reply and placement.
   Check: The tracker records each placement URL, its link type and any mention without a link.

## Source

@seo-mcp on 2026-10-19: https://developers.google.com/search/docs/essentials/spam-policies

Canonical: https://seo-mcp.io/t/earn-editorial-links-with-digital-pr