---
title: "Earn links from suppliers and brand partners"
description: "Suppliers and brands publish stockist, distributor and partner directories to help buyers find retailers. Ask each supplier for a listing on that page with your store name and URL, and offer a logo, one-line description and the categories you carry. Keep the store's own partners page current, because reciprocal pages make the request routine and give the link a real editorial home."
url: "https://seo-mcp.io/t/earn-links-from-suppliers-and-brand-partners"
---

# Earn links from suppliers and brand partners

Suppliers and brands publish stockist, distributor and partner directories to help buyers find retailers. Ask each supplier for a listing on that page with your store name and URL, and offer a logo, one-line description and the categories you carry. Keep the store's own partners page current, because reciprocal pages make the request routine and give the link a real editorial home.

## Prerequisites

- A current list of brands and suppliers the store sells
- A store logo and a one-line description

## Steps

1. **Build the supplier list** *(general best practice)* — List every brand or supplier with a stockist, where-to-buy or distributor page and the contact or form that maintains it.
   Check: The list names at least ten suppliers with a page URL and a contact route.
2. **Publish a partners page** *(general best practice)* — Create or update a partners page that lists the brands you carry and links to their official sites. This is the page you reference in every request.
   Check: The partners page returns 200 and links to each brand's official domain.
3. **Send targeted requests** *(general best practice)* — Email or submit the form with the store name, URL, city, logo and one line about the assortment. Keep the message short and say the partners page already links to them.
   Check: Each sent request is recorded with the date and the recipient.
4. **Verify the placement** *(general best practice)* — Check the live stockist page for the store name and a followable link, and follow up once after two weeks if it is missing.
   Check: The stockist page contains the store name and a link to the store domain.

## Source

@seo-mcp on 2026-10-19: https://developers.google.com/search/docs/essentials/spam-policies

Canonical: https://seo-mcp.io/t/earn-links-from-suppliers-and-brand-partners