---
title: "Run internal-link outreach"
description: "Existing pages already pass authority. Find pages that link to outdated, thin or competing resources and ask their owners to point the link at your stronger page. Mine unlinked brand mentions as a second source. Send a short personalised email that names the page and the replacement, then follow up once and track replies."
url: "https://seo-mcp.io/t/run-internal-link-outreach"
---

# Run internal-link outreach

Existing pages already pass authority. Find pages that link to outdated, thin or competing resources and ask their owners to point the link at your stronger page. Mine unlinked brand mentions as a second source. Send a short personalised email that names the page and the replacement, then follow up once and track replies.

## Prerequisites

- A list of pages worth linking to
- Backlink data or the Search Console links report

## Steps

1. **Choose the replacement pages** *(general best practice)* — List the pages that should receive links: current guides, comparison pages and money pages with clear canonical URLs. Note the older URLs each one replaces.
   Check: Each target page returns 200 and has a self-referencing canonical.
2. **Find pages linking to weaker URLs** *(general best practice)* — Use a backlink tool or the Search Console links report to list external pages linking to outdated, thin or competing URLs, and keep only followable editorial links.
   Check: The list has at least 20 linking pages with the exact source and target URL.
3. **Mine unlinked brand mentions** *(general best practice)* — Search for the brand and product names, then record pages that mention the brand without linking. Treat these as warm prospects.
   Check: The mention list records the page URL, the sentence and whether it already links.
4. **Send and follow up once** *(general best practice)* — Email the page owner with the source URL, the replacement URL and one sentence on why it is better. Follow up once after seven days and log the reply.
   Check: Every contact has a sent date, a follow-up date and an outcome in the tracker.

## Source

@seo-mcp on 2026-10-19: https://developers.google.com/search/docs/crawling-indexing/links-crawlable

Canonical: https://seo-mcp.io/t/run-internal-link-outreach