Set up Search Console and GA4

Search Console reports what Google sees; GA4 reports what happens after the click. Verify a domain property, submit sitemaps, link the GA4 property, configure consent mode and key events, and review both monthly for snippet and intent problems.

highOff-siteimpact effort

Why this matters

Verify a domain property, submit sitemaps, link analytics.

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Before you start

  • DNS access for domain verification
  • GA4 property access

How to apply it

  1. Verify the domain property

    Add a domain property in Search Console and verify with a DNS TXT record so all hosts and protocols are covered. Submit the sitemap.

    Check: The domain property shows verified status and lists the sitemap as Success.

  2. Link GA4 and define key events

    Link the GA4 property to Search Console, define key events for sign-up, purchase and contact, and configure consent mode where required.

    Check: GA4 shows Search Console data, at least three key events are firing, and consent mode is active.

  3. Set a monthly review General best practice

    Review queries, index status and conversions together. Document which report answers which question and who acts on it.

    Check: A monthly review document exists with the questions, reports and owners.

This happens outside your codebase

Work through the steps above on the named site or dashboard, then record the result in your agent session. There is no repository edit for this tip.

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Source: seo-mcp playbook · curated entry · report an error

Framework notes

nextjs-app

Load GA4 with `next/script` and ensure it fires on route changes; verify events in GA4 DebugView while navigating client-side.

wordpress

Use a consent-aware analytics plugin and check that it does not block Search Console verification or duplicate the GA4 tag.

Official references

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