---
title: "Set up Search Console and GA4"
description: "Search Console reports what Google sees; GA4 reports what happens after the click. Verify a domain property, submit sitemaps, link the GA4 property, configure consent mode and key events, and review both monthly for snippet and intent problems."
url: "https://seo-mcp.io/t/set-up-search-console-and-ga4"
---

# Set up Search Console and GA4

Search Console reports what Google sees; GA4 reports what happens after the click. Verify a domain property, submit sitemaps, link the GA4 property, configure consent mode and key events, and review both monthly for snippet and intent problems.

## Prerequisites

- DNS access for domain verification
- GA4 property access

## Steps

1. **Verify the domain property** — Add a domain property in Search Console and verify with a DNS TXT record so all hosts and protocols are covered. Submit the sitemap.
   Check: The domain property shows verified status and lists the sitemap as Success.
2. **Link GA4 and define key events** — Link the GA4 property to Search Console, define key events for sign-up, purchase and contact, and configure consent mode where required.
   Check: GA4 shows Search Console data, at least three key events are firing, and consent mode is active.
3. **Set a monthly review** *(general best practice)* — Review queries, index status and conversions together. Document which report answers which question and who acts on it.
   Check: A monthly review document exists with the questions, reports and owners.

## Source

@seo-mcp on 2026-10-19: https://support.google.com/webmasters

Canonical: https://seo-mcp.io/t/set-up-search-console-and-ga4