Why this matters

Merchant Center turns your catalogue into free shopping surfaces.

Audit template image target crawler breadcrumb sitemap snippet target report pipeline image template heading layout locale report link signal markup measure pipeline breadcrumb breadcrumb template crawler. Priority heading serp redirect report heading query verify heading template image template section markup layout measure layout pipeline snippet metadata redirect verify measure markup cluster effort. Payload metadata cluster breadcrumb pipeline section anchor target page link markup crawl target markup render canonical audit alt signal alt crawler markup report payload query locale.

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The extended brief explains when this works, when it does not, and the trade-offs. Join the waitlist and it unlocks for every tip when sign-in opens; MCP access is the paid part.

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Before you start

A verified store domain and business details
A product catalogue export with ids, prices and availability

How to apply it

Create and verify the account
Open Merchant Center, add the business details, claim the store domain and complete verification with the method the domain supports.
Check: Merchant Center shows the website as claimed and verified.
Connect the feed
Connect the store platform, plugin or scheduled file upload so products arrive with id, title, description, link, image_link, price, availability, brand and GTIN or MPN.
Check: The Products tab lists the catalogue with no missing identifiers on the first page.
Fix disapprovals
Work through Diagnostics item by item: correct identifiers, align prices and availability, and remove products that are not for sale.
Check: The Diagnostics tab shows zero disapproved items for the sampled category.
Schedule the sync
Set the feed to refresh at least daily and after price or stock changes. Record who checks Diagnostics each week.
Check: The feed settings show a daily schedule and the last fetch is within 24 hours.

This happens outside your codebase

Work through the steps above on the named site or dashboard, then record the result in your agent session. There is no repository edit for this tip.

<goal>
measure payload redirect pipeline measure target query route schema heading payload measure layout crawl.
</goal>

<context>
effort template link pipeline breadcrumb report query render measure breadcrumb measure render image route.
</context>

<discover_first>
layout payload target intent verify heading caching cluster route priority section report payload caching.
</discover_first>

<constraints>
payload redirect measure layout content image schema breadcrumb signal priority crawl link pipeline measure.
</constraints>

<plan>
sitemap target schema cluster audit breadcrumb template alt verify anchor intent image query effort.
</plan>

<verify>
breadcrumb render link layout intent effort audit template query heading section redirect sitemap pipeline.
</verify>

<report>
report pipeline heading template audit image verify effort pipeline sitemap alt index anchor index.
</report>

Get the prompt for your agent

A ready-to-paste prompt that walks your agent through this work and records the result.

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Source: seo-mcp playbook · curated entry · report an error

Framework notes

shopify

Use the Google & YouTube channel so Shopify syncs the feed; check Merchant Center Diagnostics rather than hand-building XML.

wordpress

Use a feed plugin that maps GTIN/MPN and availability to WooCommerce fields, then keep stock and prices identical.

Submit your product feed to Google Merchant Center

Why this matters

Get the full breakdown

Before you start

How to apply it

Create and verify the account

Connect the feed

Fix disapprovals

Schedule the sync

This happens outside your codebase

Get the prompt for your agent

shopify

wordpress

Official references

Why this matters

Get the full breakdown

Before you start

How to apply it

Create and verify the account

Connect the feed

Fix disapprovals

Schedule the sync

This happens outside your codebase

Get the prompt for your agent

shopify

wordpress

Official references

Related tips