---
title: "Track AI referrals in analytics"
description: "AI assistants send traffic through referrers that analytics tools group inconsistently. Build a channel group for chatgpt.com, perplexity.ai, claude.ai, copilot.microsoft.com and gemini.google.com, and review landing pages monthly. Many apps strip referrers, so treat the data as directional."
url: "https://seo-mcp.io/t/track-ai-referrals-in-analytics"
---

# Track AI referrals in analytics

AI assistants send traffic through referrers that analytics tools group inconsistently. Build a channel group for chatgpt.com, perplexity.ai, claude.ai, copilot.microsoft.com and gemini.google.com, and review landing pages monthly. Many apps strip referrers, so treat the data as directional.

## Prerequisites

- GA4 access
- Server log access

## Steps

1. **Build the channel group** *(general best practice)* — In GA4, create a channel group with rules matching the known AI assistant domains. Include subdomains and regional variants.
   Check: The channel group exists and a test session with referrer chatgpt.com lands in it.
2. **Segment by landing page** *(general best practice)* — Break the AI channel down by landing page and by event completion. Identify pages that receive assistance-driven visits but no conversion path.
   Check: A report lists at least five landing pages with AI-attributed sessions and key events.
3. **Fill gaps with server logs** *(general best practice)* — Check logs for assistant user agents and referral parameters that analytics misses, and reconcile the counts monthly.
   Check: Log-derived AI visits and analytics AI sessions are compared in one monthly document.

## Source

@seo-mcp on 2026-10-19: https://support.google.com/analytics

Canonical: https://seo-mcp.io/t/track-ai-referrals-in-analytics