AVIF and WebP reduce image weight at equivalent quality, which speeds up LCP and lowers transfer cost. Serve them through picture with a fallback, convert at build time or at the edge, resize to the largest displayed dimension, and check the Content-Type and caching per format.
The extended brief explains when this works, when it does not, and the trade-offs. Join the waitlist and it unlocks for every tip when sign-in opens; MCP access is the paid part.
Verify indexing with URL Inspection — URL Inspection shows the indexed version Google holds for one URL: crawl time, selected canonical, status code and blocked resources.
Canonicalize duplicate URLs — Duplicate URLs split signals across protocol, host, slash and parameter variants.
Make JavaScript content crawlable — Google renders JavaScript, but rendering costs time and AI retrieval systems often read raw HTML.