--- title: "#eeat — seo-mcp" description: "SEO tips tagged E-E-A-T." url: "https://seo-mcp.io/tag/eeat" --- # #eeat 16 published tips tagged “E-E-A-T”. - [Write unique copy for category pages](https://seo-mcp.io/t/write-unique-copy-for-category-pages) — Category pages need more than products to rank for commercial queries. Add an intro that states what the category contains and who it is for, buying guidance and answers to common questions. Avoid the same boilerplate across categories, and keep the first paragraph visible. - [Write clear entity names consistently](https://seo-mcp.io/t/write-clear-entity-names-consistently) — Search engines and AI systems resolve entities by name. Use one consistent form for the brand, products and people across titles, structured data, the about page and social profiles. Add sameAs links, use legalName when it differs, and avoid decorative renaming in copy. - [Add original data or first-hand expertise](https://seo-mcp.io/t/add-original-data-or-first-hand-expertise) — Original data and first-hand experience are the hardest parts of E-E-A-T to fake. Publish test results, benchmarks, screenshots or interviews, state sample size and date range, and cite primary sources. Update the data when it changes and keep past versions verifiable. - [Add author bios with credentials](https://seo-mcp.io/t/add-author-bios-with-credentials) — An author bio with verifiable credentials connects content to a real person. Show name, role, relevant experience and links to professional profiles, and link the byline to a dedicated author page. Use Person markup, keep bios current, and never invent expertise or personas. - [Add Article schema for posts](https://seo-mcp.io/t/add-article-schema-for-posts) — Article markup describes editorial content with headline, image, datePublished, dateModified and author. Use BlogPosting for posts and Article as the generic type. Dates must be ISO 8601 with timezone, and the author should link to a real bio page. Never mark up listing pages as Article. - [Add about and contact trust pages](https://seo-mcp.io/t/add-about-and-contact-trust-pages) — About and contact pages are evidence that a real organization stands behind the content. State who runs the site, where it is based, what it does and how it earns money, and give a reachable contact method. Link both from every page footer. - [Refresh stale content on a schedule](https://seo-mcp.io/t/refresh-stale-content-on-a-schedule) — Content decays as facts change and competitors update. Review pages that lost clicks or impressions over three months, refresh facts, examples, screenshots and internal links, and change dateModified only for substantive updates. Track the page for four to six weeks after the update. - [Add Organization schema](https://seo-mcp.io/t/add-organization-schema) — Organization markup identifies the publisher: name, url, logo and sameAs profiles. Place one JSON-LD block in the sitewide layout, use absolute URLs, and keep names consistent with the brand elsewhere. Validate with the Rich Results Test and do not add ratings or addresses that belong to other types. - [Match content to search intent](https://seo-mcp.io/t/match-content-to-search-intent) — Search intent decides the page format. Informational queries need a direct answer and clear sections, commercial queries need comparisons and pricing, transactional queries need product details above the fold. Classify top queries from the SERP, then restructure rather than rewriting when the topic is right. - [Brand your named frameworks for AI attribution](https://seo-mcp.io/t/brand-your-named-frameworks-for-ai-attribution) — When you publish an original framework, give it a branded name such as "The content scoring matrix" instead of a generic label, then use that identical phrase on every page and channel. A consistent distinctive name makes the concept traceable to your site and easier for models and search engines to attribute to you. - [Add review-sourced customer results to pages for AI quotes](https://seo-mcp.io/t/add-review-sourced-customer-results-to-pages-for-ai-quotes) — Pull the last 12 months of reviews from G2 or Capterra, extract every concrete customer result with an LLM, then add two or three verified quotes with the reviewer's role and company size to the pages that match their industry and segment. Specific, attributable results give answer engines something exact to quote. - [Rewrite biased listicles so your product earns its rank](https://seo-mcp.io/t/rewrite-biased-listicles-so-your-product-earns-its-rank) — Audit listicles and comparison pages where the site ranks its own product first, then reorder entries by the criteria printed on the page and move the product to the position it honestly earns. The result is a ranking a reader can defend, without changing the page's structure or losing its internal links. - [Add sameAs Markup to Link TikTok, Instagram and YouTube](https://seo-mcp.io/t/add-sameas-markup-to-link-tiktok-instagram-and-youtube) — Adding the sameAs property to a site's Organization or Person structured data tells Google which TikTok, Instagram and YouTube profiles belong to the brand. The change takes minutes, costs nothing, and connects off-site social profiles to the entity the website already describes, giving Google an explicit link between the site and its social presence. - [Build one dedicated page per treatment for local SEO](https://seo-mcp.io/t/build-one-dedicated-page-per-treatment-for-local-seo) — Split a bulky services page into one page per treatment, each covering what it treats, how it is done, downtime, suitability, price and who performs it. Add provider bio pages, consented before/after photos and original location pages. Each page then matches a specific treatment query instead of competing on one crowded list. - [Add brand trust signals: About page, author box, schema](https://seo-mcp.io/t/add-brand-trust-signals-about-page-author-box-schema) — Publish an About page built from real facts, a linked legal notice, and an author box with LinkedIn and X profiles under every article. Add Organization schema sitewide and Person schema for each author. These cheap on-page signals let search engines confirm a real entity behind the site instead of sorting it with junk pages. - [Add decision detail to product pages for AI recommendations](https://seo-mcp.io/t/add-decision-detail-to-product-pages-for-ai-recommendations) — Add five decision facts to each product page: who the buyer is, the workflow in screenshots, dated pricing with plan and usage, how it differs from alternatives including limits, and consistent product facts. Put a trial or demo link beside the proof so people and AI assistants can justify a recommendation.