Collect product reviews on Google or Trustpilot
Product reviews add first-hand evidence that product pages rarely contain and that review systems reward. Ask every buyer after delivery through the order confirmation or a follow-up email, make the request one click, and never filter out unhappy customers. Answer negative reviews in public, keep review markup on the page, and track rating counts per product rather than one sitewide number.
Why this matters
Reviews are a ranking input and a purchase input; ask deliberately.
Before you start
- Order confirmation or post-delivery email flow
- A review destination on the store, Google or Trustpilot
How to apply it
Choose the review destination General best practice
Decide whether reviews live on the product page, on Google Business Profile, on Trustpilot or on two of them, and keep the primary destination consistent.
Check: One primary review destination is recorded and linked from the product page.
Ask every buyer once General best practice
Add a review request to the post-delivery email with a direct link and one reminder at most. Do not condition the request on a positive experience.
Check: A test order receives the request email with a working one-click link.
Answer in public General best practice
Reply to negative reviews with the specific fix and an offline contact route. Keep replies short and never argue about the customer's experience.
Check: Every review below three stars has a public reply within one week.
Keep markup honest
Show review text on the product page and add review or aggregateRating markup only for reviews visible on that page. Remove markup for ratings imported from another platform.
Check: The product page's structured data contains only ratings whose review text is visible on the page.
This happens outside your codebase
Work through the steps above on the named site or dashboard, then record the result in your agent session. There is no repository edit for this tip.
Source: seo-mcp playbook · curated entry · report an error
Framework notes
shopify
Use a reviews app that exports visible star ratings to the product page and supports the review feed Merchant Center expects.
wordpress
Enable reviews on WooCommerce product pages, then send verified buyers to Google or Trustpilot as the secondary destination.