Create a dedicated reviews domain to earn AI review citations

Why this matters

A separate brand-reviews site gives assistants one clear page to pull review answers from.

Before you start

• Budget to register a second domain
• An existing base of customer reviews or testimonials you are allowed to publish
• Ability to edit robots.txt and add structured data on the new domain

How to apply it

1. Record the baseline AI answer General best practice

   Ask an assistant with web access for reviews of your product by name and save the URLs it cites today. This is the comparison point for later checks.

   Check: A saved list of cited URLs for at least one review query exists.

2. Register a reviews domain for the brand

   Register a domain that combines your product name with "reviews" (for example yourbrandreviews.com) alongside your existing app domain.

   Check: The registrar account lists the new domain and its DNS resolves to your hosting.

3. Publish only reviews the user supplies General best practice

   Ask the user for the reviews they can attribute, then publish them in crawlable server-rendered HTML, one page per product. Do not invent ratings, dates or review counts.

   Check: View source of a review page contains the review text without JavaScript, and every review has a source the user supplied.

4. Allow crawlers and link from the main site

   Confirm the reviews domain's robots.txt does not block the review paths, then add one link from the matching product or about page on the main site.

   Check: The reviews domain's /robots.txt has no Disallow for the review paths, and the main product page HTML contains the href.

5. Re-run the baseline query after crawl

   Once the pages are indexed, re-run the same review query and compare the cited URLs with the baseline. Report what actually appears and do not claim a citation that was not observed.

   Check: The comparison lists the baseline URLs and the current URLs with an explicit match or no-match.

<goal>
sitemap link section metadata template crawl redirect heading target anchor section page metadata anchor.
</goal>

<context>
snippet anchor anchor locale image report snippet heading audit anchor audit image layout image.
</context>

<discover_first>
sitemap page caching crawl markup payload locale verify audit section image crawler serp template.
</discover_first>

<constraints>
cluster payload measure sitemap breadcrumb alt query crawler payload redirect redirect sitemap route content.
</constraints>

<plan>
verify markup canonical priority page render canonical metadata redirect template crawler snippet crawler query.
</plan>

<verify>
route heading schema priority markup anchor content verify section metadata metadata report heading layout.
</verify>

<report>
snippet heading caching intent image schema crawler layout snippet snippet caching cluster template alt.
</report>

Source: @tarasshyn on 2026-10-18 · original post · report an error