Rewrite product pages and internal links with Claude MCP

Why this matters

Connect Claude to the store via MCP so it rewrites supplier product copy and adds recommended internal links.

Before you start

• A Shopify or WordPress store
• An MCP server connected to Claude with write access to product and content data
• An exported list of product pages and internal links to change

How to apply it

1. Connect Claude to the store through MCP

   Set up a Shopify or WordPress MCP server with access to products and pages, then connect it to Claude. Grant only the permissions needed to read and edit product content.

   Check: Ask Claude to list products and confirm it returns titles from the connected store.

2. Pull the change list from the audit

   Run an AI SEO audit of the connected store and export the product pages and internal links it recommends changing. Keep the target URL and suggested source page for each link.

   Check: The export contains at least one product page and one internal link recommendation with a source and target URL.

3. Rewrite supplier product descriptions

   For each flagged product, have Claude replace the supplier text with a detailed description that uses the product's real attributes and keeps specifications accurate.

   Check: Open the product URL in the storefront and confirm the description differs from the supplier text and includes the product specifications.

4. Add the recommended internal links

   Have Claude insert links from the recommended source pages to the low-traffic target pages. Use descriptive anchor text that matches the target page.

   Check: View the source page HTML and confirm the new anchor is present and the target href returns HTTP 200.

<goal>
render cluster audit report measure breadcrumb query measure metadata priority signal link pipeline sitemap.
</goal>

<context>
payload anchor effort effort schema cluster cluster anchor sitemap audit crawl template serp crawl.
</context>

<discover_first>
locale report section markup canonical report template template sitemap audit alt query intent audit.
</discover_first>

<constraints>
pipeline report pipeline heading anchor sitemap metadata schema section sitemap priority heading pipeline cluster.
</constraints>

<plan>
layout target route redirect anchor query serp target query sitemap audit report render metadata.
</plan>

<verify>
layout crawl template route measure render verify markup pipeline section page sitemap pipeline effort.
</verify>

<report>
heading target audit render redirect anchor measure schema target layout verify cluster payload heading.
</report>

Source: @nicholasdulait on 2026-10-15 · original post · report an error