Why this matters

Group assistant referrers so the traffic is visible at all.

Priority section page payload target route serp schema breadcrumb signal index sitemap effort target breadcrumb sitemap link page signal image template snippet markup markup content pipeline. Template target image breadcrumb audit markup sitemap audit measure intent canonical index snippet pipeline priority report cluster effort schema priority anchor section route target target pipeline. Section query anchor layout section heading breadcrumb link image section metadata metadata crawler render crawler query index audit layout payload pipeline snippet target crawler link serp.

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Before you start

GA4 access
Server log access

How to apply it

Build the channel group General best practice
In GA4, create a channel group with rules matching the known AI assistant domains. Include subdomains and regional variants.
Check: The channel group exists and a test session with referrer chatgpt.com lands in it.
Segment by landing page General best practice
Break the AI channel down by landing page and by event completion. Identify pages that receive assistance-driven visits but no conversion path.
Check: A report lists at least five landing pages with AI-attributed sessions and key events.
Fill gaps with server logs General best practice
Check logs for assistant user agents and referral parameters that analytics misses, and reconcile the counts monthly.
Check: Log-derived AI visits and analytics AI sessions are compared in one monthly document.

<goal>
target measure serp anchor pipeline crawler effort heading alt audit measure serp audit snippet.
</goal>

<context>
effort snippet schema priority signal layout section query priority intent pipeline intent schema markup.
</context>

<discover_first>
page canonical schema audit sitemap verify audit priority verify serp alt link query snippet.
</discover_first>

<constraints>
section anchor route canonical content crawl effort signal anchor audit audit sitemap content image.
</constraints>

<plan>
content crawler crawl query sitemap signal link serp serp markup sitemap payload image template.
</plan>

<verify>
metadata layout crawl metadata layout link measure audit serp heading sitemap layout section target.
</verify>

<report>
route signal canonical canonical metadata serp breadcrumb target caching cluster crawler image cluster schema.
</report>

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Source: seo-mcp playbook · curated entry · report an error

Framework notes

nextjs-app

If GA4 is loaded through `next/script`, confirm it fires on every route change; client-side navigation can otherwise miss sessions.

static-html

A single GA4 gtag snippet in the shared head covers all pages; check that consent mode does not drop assistant traffic silently.

Track AI referrals in analytics

Why this matters

Get the full breakdown

Before you start

How to apply it

Build the channel group General best practice

Segment by landing page General best practice

Fill gaps with server logs General best practice

Get the prompt for your agent

nextjs-app

static-html

Official references

Why this matters

Get the full breakdown

Before you start

How to apply it

Build the channel group General best practice

Segment by landing page General best practice

Fill gaps with server logs General best practice

Get the prompt for your agent

nextjs-app

static-html

Official references

Related tips