Add a page for each local service

Create a page for each service in each location you genuinely serve. Each needs unique content: the service, local proof such as projects or reviews, pricing guidance, service area and a contact path. Do not spin the same paragraph with a city name swapped.

mediumIn codeimpact effort

Why this matters

Unique local proof per service, not a city-name template.

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Before you start

  • A list of services actually offered
  • Local proof such as projects or reviews

How to apply it

  1. Define the service and location matrix General best practice

    List services and the locations where you can deliver them with real proof. Exclude combinations without evidence or capacity.

    Check: Each approved combination has at least one proof item (project, review or case).

  2. Write unique page content

    Cover the service, local proof, pricing guidance, service area and contact path in original copy. Do not reuse a paragraph across pages.

    Check: Two sampled pages share no paragraph longer than one sentence.

  3. Link and measure General best practice

    Link pages from the services hub and related location pages, and track calls and form fills per page.

    Check: Each page receives at least one internal link from the hub and shows conversion events in analytics.

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Source: seo-mcp playbook · curated entry · report an error

Framework notes

nextjs-app

Generate routes with `generateStaticParams` from the service and location matrix, and set `alternates.canonical` per combination.

wordpress

Use a custom post type for services with a location taxonomy; avoid auto-generating city pages that have no unique content.

Official references

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