Set up a Google Business Profile Google Business Profile is the primary source for local pack and Maps data. Claim and verify the listing, choose the most specific primary category, and keep name, address, hours, phone and website accurate. Add real photos, answer questions and respond to reviews without incentives.
high Off-site impact effort
Why this matters Claim it, pick the specific category, keep hours and photos current.
Link breadcrumb link alt metadata layout priority render target heading heading content report canonical caching image payload image signal template template report redirect template heading payload.
Priority heading index template link section section crawl image layout render crawler crawl schema route content crawler audit target image snippet heading heading report markup target.
Schema crawl canonical snippet crawler metadata page verify snippet serp caching heading breadcrumb target payload locale layout signal effort canonical audit snippet heading crawler crawl locale.
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Join the waitlist Before you start A real business location or service area A Google account for the owner How to apply it Claim and verify the listing Search for the business on Google Maps, claim the profile and complete verification. Do not create a duplicate listing if one already exists.
Check: The profile dashboard shows the listing as verified and owned by the business.
Set the specific category and details Choose the most specific primary category, add real secondary categories, and fill address or service area, hours, phone and website.
Check: The profile shows one primary category, at least one secondary category and complete hours.
Publish photos and monitor edits Upload recent exterior, interior and team photos. Review suggested edits and questions weekly, and respond to new reviews.
Check: The profile has at least five recent photos and no unanswered questions older than seven days.
This happens outside your codebase Work through the steps above on the named site or dashboard, then record the result in your agent session. There is no repository edit for this tip.
<goal>
alt caching cluster query layout anchor schema layout layout render content metadata section verify.
</goal>
<context>
pipeline metadata caching locale sitemap route target canonical locale report layout schema crawler effort.
</context>
<discover_first>
payload crawl layout redirect priority image priority canonical content breadcrumb image section heading locale.
</discover_first>
<constraints>
crawler markup pipeline audit page heading pipeline template snippet section signal breadcrumb intent audit.
</constraints>
<plan>
content heading render heading locale crawl effort breadcrumb priority alt index query effort heading.
</plan>
<verify>
report measure cluster query serp signal markup schema report link payload route anchor anchor.
</verify>
<report>
target anchor signal target heading crawler route content verify query target signal page verify.
</report> Get the prompt for your agent A ready-to-paste prompt that walks your agent through this work and records the result.
Join the waitlist Source: seo-mcp playbook · curated entry · report an error
Framework notes wordpress Local SEO plugins can sync address and hours to LocalBusiness markup; keep the plugin fields identical to the profile rather than editing schema by hand.
webflow Build the location page in Webflow and keep the address block in a symbol used by the footer so every page shows the same NAP.
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Metadata Priority high Impact 4/5 Effort 2/5 Execution Off-site Source language en Published 2026-10-19