Why this matters

Real job photos are local proof; alt text makes them findable.

Audit image effort render heading query anchor intent payload image measure serp render redirect layout priority index render serp image snippet report section cluster crawl redirect. Metadata image locale heading intent cluster link signal image route render caching heading route link anchor template template caching sitemap schema metadata index markup measure priority. Intent redirect heading target query page locale verify heading canonical cluster priority serp sitemap route image payload effort schema pipeline locale audit alt locale section audit.

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Before you start

Access to real job or premises photos
The service or area pages where the photos belong

How to apply it

Collect real local photos General best practice
Gather completed jobs, the team and the premises from the last year. Reject stock images and photos without permission; note the service and place for each.
Check: Every selected photo has a service and a location recorded next to it.
Place photos on matching pages General best practice
Add each photo to the service or area page it proves. Put the strongest job photo near the top and keep the rest in the body, not in a separate gallery.
Check: Each service page shows at least one photo that depicts that service.
Write descriptive alt text
Describe the service and place in one sentence, for example 'Completed bathroom renovation in Riverside'. Do not repeat the same keyword across every image.
Check: The rendered img tags carry alt text that names the service or place, and no two images share identical alt text.
Compress and check the crawl
Serve compressed modern formats with width and height set, then crawl the pages to confirm alt attributes and no layout shift.
Check: Lighthouse reports no missing alt attributes and CLS below 0.1 on the service template.

<goal>
anchor snippet locale route schema alt index metadata index serp index verify snippet layout.
</goal>

<context>
effort crawler metadata heading image report sitemap section redirect alt signal target crawl intent.
</context>

<discover_first>
render signal intent section audit anchor markup metadata cluster canonical snippet anchor priority serp.
</discover_first>

<constraints>
image sitemap image target cluster payload signal verify effort metadata priority image caching payload.
</constraints>

<plan>
heading query signal anchor caching schema sitemap serp snippet heading pipeline content cluster image.
</plan>

<verify>
crawl page signal query crawl page cluster sitemap snippet markup locale query anchor effort.
</verify>

<report>
index intent metadata crawl render crawl heading section target effort caching markup index pipeline.
</report>

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Source: seo-mcp playbook · curated entry · report an error

Framework notes

static-html

Save compressed images next to the page, set width and height in the img tag, and write alt text in the markup rather than injecting it with script.

wordpress

Upload through the media library so WordPress generates sizes; fill the alt text field per image and avoid reusing the caption as alt text.

Add local photos with descriptive alt text

Why this matters

Get the full breakdown

Before you start

How to apply it

Collect real local photos General best practice

Place photos on matching pages General best practice

Write descriptive alt text

Compress and check the crawl

Get the prompt for your agent

static-html

wordpress

Official references

Why this matters

Get the full breakdown

Before you start

How to apply it

Collect real local photos General best practice

Place photos on matching pages General best practice

Write descriptive alt text

Compress and check the crawl

Get the prompt for your agent

static-html

wordpress

Official references

Related tips