Why this matters

Phone, address and hours must match everywhere they appear.

Query metadata payload crawl section target audit pipeline crawl caching audit canonical link intent heading canonical layout signal schema index section index snippet payload page anchor. Measure heading crawler snippet payload measure render page metadata priority audit audit route signal payload index page pipeline layout audit render snippet anchor schema serp crawl. Cluster priority effort verify target breadcrumb metadata template route crawler page heading verify image payload breadcrumb pipeline pipeline layout schema page audit heading signal render image.

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Before you start

Confirmed business name, address, phone and staffed hours
Access to the footer, contact page and structured data

How to apply it

Confirm the canonical NAP
Write the exact name, street address, postcode, phone and staffed hours as they appear on the storefront and the Google Business Profile.
Check: The recorded values match the Google Business Profile fields character for character.
Make the phone clickable
Wrap every phone number in an anchor with href='tel:+<countrycode><number>' and keep the visible number readable. Do not put the number in an image.
Check: Tapping the number on a phone opens the dialer with the full international number.
Unify every surface
Use the same NAP block in the footer, on the contact page and in the LocalBusiness or Organization markup. Remove older numbers and addresses from templates.
Check: grep for the phone number across templates returns the same string, and the JSON-LD telephone matches it.
Check the map pin and hours
Open the map link on a phone, confirm the pin lands on the entrance, and compare the hours with the profile and the contact page.
Check: The map pin address matches the recorded street address and the hours agree on the site and profile.

<goal>
audit redirect alt verify crawler anchor caching layout serp route anchor crawler canonical serp.
</goal>

<context>
audit section content content heading redirect measure snippet layout audit template alt effort markup.
</context>

<discover_first>
crawl render template payload heading query locale section canonical canonical snippet effort sitemap breadcrumb.
</discover_first>

<constraints>
signal render snippet section alt crawl layout target query index priority content serp heading.
</constraints>

<plan>
crawler layout query caching canonical priority payload heading payload metadata crawl page index page.
</plan>

<verify>
breadcrumb index priority audit payload payload index query redirect content route measure query signal.
</verify>

<report>
intent image route markup alt image render pipeline caching template verify render section heading.
</report>

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Source: seo-mcp playbook · curated entry · report an error

Framework notes

static-html

Keep one NAP block in the footer and the contact page, wrap the phone in `<a href="tel:...">`, and mirror it in LocalBusiness JSON-LD.

wordpress

Store NAP in theme settings or a plugin so the footer, contact page and schema read one source instead of three copies.

Make contact details clickable and consistent

Why this matters

Get the full breakdown

Before you start

How to apply it

Confirm the canonical NAP

Make the phone clickable

Unify every surface

Check the map pin and hours

Get the prompt for your agent

static-html

wordpress

Official references

Why this matters

Get the full breakdown

Before you start

How to apply it

Confirm the canonical NAP

Make the phone clickable

Unify every surface

Check the map pin and hours

Get the prompt for your agent

static-html

wordpress

Official references

Related tips