Add author bios with credentials

An author bio with verifiable credentials connects content to a real person. Show name, role, relevant experience and links to professional profiles, and link the byline to a dedicated author page. Use Person markup, keep bios current, and never invent expertise or personas.

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Why this matters

Show who wrote the page and why they are qualified.

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Before you start

  • Author records in the CMS
  • Access to article templates

How to apply it

  1. Create author records General best practice

    For each byline, store name, role, experience and two verifiable credentials. Add links to professional profiles that actually mention the person.

    Check: Every author record has a role, two credentials and at least one working external profile link.

  2. Render the bio and author page General best practice

    Show a short bio on the article and link the byline to an author page listing their articles. Add Person JSON-LD with sameAs.

    Check: The byline links to a 200 author page that lists at least three articles by that author.

  3. Align content with the author

    Assign articles to authors with relevant expertise and remove generic personas. Add a disclosure line where AI assisted the draft.

    Check: No article is attributed to a persona without a working profile or credential.

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Source: seo-mcp playbook · curated entry · report an error

Framework notes

nextjs-app

Create `app/authors/[slug]/page.tsx` and link bylines to it; set author metadata with `generateMetadata` from the same author record.

wordpress

Use the built-in user profile fields plus an author archive template; add biography and credential fields with `user_contactmethods` or a plugin.

Official references

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