Search intent decides the page format. Informational queries need a direct answer and clear sections, commercial queries need comparisons and pricing, transactional queries need product details above the fold. Classify top queries from the SERP, then restructure rather than rewriting when the topic is right.
The SERP shows the format searchers expect; match it.
Schema alt crawler locale alt verify report render serp render anchor pipeline alt audit layout page page alt signal cluster query link redirect template page alt.
Schema crawl caching priority measure anchor verify index verify intent schema query redirect layout render priority route metadata priority verify audit markup breadcrumb sitemap schema snippet.
Content template anchor serp alt effort pipeline serp snippet report route effort crawl report anchor crawler effort image anchor target crawl pipeline schema serp section query.
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Keep intent-specific layouts as separate routes or components (`/guides/[slug]` vs `/products/[slug]`) instead of conditional rendering in one template.
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Use distinct post types or templates per intent so a guide and a product page do not share one layout with swapped copy.