Why this matters

Anchor text is context; click here is a missed signal.

Schema target render audit sitemap template schema heading layout target metadata effort crawler crawl schema priority crawler content audit render heading sitemap intent markup heading alt. Redirect effort target crawl measure metadata payload template locale page anchor section alt measure heading content redirect locale pipeline section heading anchor query alt signal redirect. Audit index breadcrumb layout link metadata effort caching sitemap effort crawl schema snippet pipeline link canonical cluster measure link redirect signal target sitemap verify layout serp.

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Before you start

A crawl of internal links and anchor text

How to apply it

Audit anchor text for key targets General best practice
Crawl the site and export inbound internal links per URL with their anchor text. Flag click here, read more, bare URLs and empty anchors.
Check: The export lists at least five inbound anchors for each priority URL, with generic anchors marked.
Rewrite generic anchors in body copy General best practice
Change the anchor to describe the destination, and keep the surrounding sentence readable. Add links only where they help the reader.
Check: Each priority URL has at least three inbound links with distinct descriptive anchors.
Remove nofollow and redirect links
Strip rel=nofollow from internal links and update hrefs that point at redirected URLs to the final target.
Check: No internal link carries rel=nofollow and the crawl reports zero internal links to 3xx URLs.

<goal>
alt breadcrumb signal template crawl query schema markup schema crawl anchor anchor sitemap audit.
</goal>

<context>
schema render report verify measure page page content schema locale section template report markup.
</context>

<discover_first>
index image locale image signal metadata measure content layout page caching content pipeline serp.
</discover_first>

<constraints>
snippet pipeline alt caching render intent snippet crawler locale audit priority heading effort snippet.
</constraints>

<plan>
markup signal locale canonical section signal markup link index signal redirect index link render.
</plan>

<verify>
redirect snippet schema anchor serp audit caching metadata link locale crawler anchor caching signal.
</verify>

<report>
route redirect route payload verify caching crawl sitemap snippet serp image payload report snippet.
</report>

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Source: seo-mcp playbook · curated entry · report an error

Framework notes

nextjs-app

Use `next/link` for internal navigation so prefetch and client transitions work; keep the anchor text in the child element, not in aria-label only.

astro

Use plain `<a href>` for internal links; Astro ships no client router by default, and anchors stay crawlable in the static HTML.

Build internal links with descriptive anchors

Why this matters

Get the full breakdown

Before you start

How to apply it

Audit anchor text for key targets General best practice

Rewrite generic anchors in body copy General best practice

Remove nofollow and redirect links

Get the prompt for your agent

nextjs-app

astro

Official references

Why this matters

Get the full breakdown

Before you start

How to apply it

Audit anchor text for key targets General best practice

Rewrite generic anchors in body copy General best practice

Remove nofollow and redirect links

Get the prompt for your agent

nextjs-app

astro

Official references

Related tips