Build one dedicated page per treatment for local SEO
Split a bulky services page into one page per treatment, each covering what it treats, how it is done, downtime, suitability, price and who performs it. Add provider bio pages, consented before/after photos and original location pages. Each page then matches a specific treatment query instead of competing on one crowded list.
Why this matters
Replace the single services page with a dedicated page per treatment, brand and provider.
Before you start
- Access to the site's CMS or page templates to publish new pages
- Provider names, credentials and medical director details
- Written patient consent for any before/after photo used
How to apply it
Split the services page into one page per treatment
List every treatment currently bundled on the services page. Create a separate page for each one, and give each brand its own page when two popular brands are offered for the same treatment.
Check: Each treatment named on the old services page resolves to its own URL that returns HTTP 200 and whose title contains the treatment name.
Fill each treatment page with the required sections
For every treatment page include what it treats, how it is done and how long it takes, downtime and aftercare, who it suits and who should skip it, a price or starting price, and real FAQs taken from questions patients ask at the front desk.
Check: Each treatment page contains a heading or block for all seven sections; spot-check two pages end to end.
Name the provider and medical director on the page
State who performs the treatment with their title (RN, NP, PA or MD) and name the medical director, then link the provider name to their bio page.
Check: View source of a treatment page shows the provider name, credential and medical director in the visible body copy.
Publish a bio page per provider
Create one page per provider covering training, certifications and years of experience, and link to it from every treatment page that provider performs.
Check: Each provider bio URL loads and lists training, certifications and years of experience.
Add consented before/after photos
Publish before and after images shot at the same angle and in the same lighting, keep written consent on file for each patient, and avoid wording that promises a result.
Check: Each image pair uses matched angle and lighting and the page copy says results vary rather than guaranteeing an outcome.
Write an original page for each nearby suburb
For every area patients travel from, build a location page written from scratch with real local detail such as parking, landmarks and drive times. Do not duplicate one page and swap the town name.
Check: Each location page contains at least one local detail that appears on no other location page.
Make the mobile page fast with the booking button in view
Test the treatment and location pages on a phone, cut render-blocking scripts and oversized images, and move the booking button into the first screen without scrolling.
Check: At a 390px viewport the booking button is visible before any scroll, and PageSpeed Insights mobile reports no failing Core Web Vitals.
Give every new page a unique title and H1 General best practice
Set a distinct title tag and H1 per treatment, provider and location page, and link the new pages from the main navigation or services hub so they are reachable by crawling.
Check: No two published pages share the same title tag or H1, and each new URL is linked from at least one page on the site.
Source: @bowtiedbills on 2026-10-18 · original post · report an error