Audit NAP and service consistency across local listings

Why this matters

Contradictory hours, phone numbers and services stop AI assistants from recommending the business.

Before you start

• Access to the Google Business Profile
• A list of existing directory, social and map listings
• Access to the site's footer and contact page templates

How to apply it

1. Collect every listing URL

   Open a Claude project and paste the URLs of every place the business exists online: the Google Business Profile, the site footer and contact page, Facebook, Instagram, Yelp, Apple Maps, Bing Places, the directories the business is listed in, and the trade or industry sites it appears on.

   Check: The pasted list contains the Google Business Profile plus at least five other source URLs.

2. Build one row per listing General best practice

   Ask for a table with one row per listing and columns for name, address, phone, opening hours, services, opening date and source URL. Flag every row that disagrees with the canonical business data.

   Check: Each mismatch row shows both the canonical value and the conflicting value with the URL where the wrong value appears.

3. Fix the table top to bottom

   Work down the table, correcting the Google Business Profile and the site footer and contact page first, then each external directory and social profile so it repeats the same name, address, phone and hours.

   Check: Open three of the corrected listings and confirm the name, address, phone and hours match the Google Business Profile exactly.

4. Align the services listed General best practice

   Compare the services named on the profile with the services described on the site. If the profile claims a service the site never mentions, add that service to the relevant page or remove the claim from the profile.

   Check: Every service phrase on the Google Business Profile also appears on a live page of the site.

5. Check the map pin position General best practice

   Open the profile location in Google Maps and switch to satellite view to confirm the pin sits on the building entrance, then move it if it has drifted.

   Check: In satellite view the pin marker sits on the building entrance rather than a street, car park or neighbouring unit.

6. Fill the opening date field

   Enter the business opening date in the profile field that records how long the business has existed.

   Check: The profile shows a populated opening date instead of an empty field.

7. Confirm the primary category General best practice

   Review the primary category against the core service the business sells and change it if it describes a secondary activity.

   Check: The Google Business Profile dashboard lists the intended category as the primary one.

<goal>
heading signal priority heading crawl heading layout pipeline intent payload markup canonical verify signal.
</goal>

<context>
cluster heading sitemap index priority cluster heading section template measure crawl breadcrumb locale cluster.
</context>

<discover_first>
metadata content markup crawler report sitemap serp route priority breadcrumb verify page payload anchor.
</discover_first>

<constraints>
audit measure crawl effort snippet effort payload redirect breadcrumb heading serp alt report index.
</constraints>

<plan>
verify layout pipeline locale layout payload schema markup redirect image alt anchor signal alt.
</plan>

<verify>
intent crawler alt breadcrumb verify canonical crawler query intent serp page audit locale anchor.
</verify>

<report>
target priority measure caching snippet render serp canonical page index audit index markup snippet.
</report>

Source: @vengeonsp on 2026-10-18 · original post · report an error