Create an industry statistics page to attract editorial links

Why this matters

Publish an '<industry> statistics <year>' page and link it internally so journalists can find and cite it.

Before you start

• Ability to publish a new page on the site
• Access to the site footer or global template
• Source data or references for the industry statistics

How to apply it

1. Pick the industry and year target

   Choose one industry and the current or next year, then search '<industry> statistics <year>' to confirm the query returns results and that existing pages are citable rather than exhaustive official reports.

   Check: A search for '<industry> statistics <year>' returns a results page with competitor statistics articles on page one.

2. Publish the statistics page General best practice

   Create a single URL at a clean path such as /<industry>-statistics/ containing the figures, each one attributed to its source, plus a visible last-updated date. General best practice: keep the page focused on one query instead of mixing unrelated data.

   Check: The page source contains at least one <time> element with a datetime attribute and at least one link to an external source next to a figure.

3. Link to the page from related content

   Add contextual links to the statistics page from existing articles, category pages or guides on the same topic, using descriptive anchor text.

   Check: Search the site pages you edited and confirm each contains an <a href> pointing at the statistics URL.

4. Add the footer link

   Place a link to the statistics page in the site footer or another global template so every page passes a link to it.

   Check: Open any unrelated page on the site and confirm the footer contains an anchor whose href matches the statistics URL.

5. Request indexing and confirm the page is crawled General best practice

   Submit the new URL in Search Console and check that it becomes indexed before starting any outreach.

   Check: Search Console URL Inspection for the statistics URL reports 'URL is on Google' or the page appears in a site:<domain> "statistics" query.

6. Pitch the page and track links General best practice

   Send the page to writers or reporters covering the industry and monitor new referring domains pointing at that URL over the following weeks.

   Check: A backlink tool or Search Console Links report shows at least one new referring domain to the statistics URL.

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Source: @borjafat on 2026-10-18 · original post · report an error