Earn editorial links with digital PR Digital PR earns links by giving journalists something new to report. Build one data asset from proprietary numbers or a survey, find the reporters who already cover the topic, and pitch the most surprising finding in the first sentence. Track every placement, link type and mention so you can repeat the format that worked.
medium Off-site impact effort
Why this matters One data asset can earn links no outreach template will.
Heading image pipeline route cluster link sitemap page heading markup verify heading section content effort crawler canonical render intent alt caching report target serp link page.
Report heading report locale image signal intent query section render measure section index markup heading priority anchor snippet priority crawler redirect breadcrumb link metadata breadcrumb verify.
Heading schema report redirect intent canonical render payload measure crawl intent sitemap cluster heading template content priority schema metadata sitemap template intent measure alt report page.
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Join the waitlist Before you start A dataset or survey with a defensible method A published report page to link to How to apply it Choose a newsworthy question General best practice Interview sales or support for questions customers argue about, then pick one the data can answer and a reporter would cover.
Check: The question fits in one sentence and has a named audience.
Build and publish the asset General best practice Collect the data, write the method section, and publish a report page with charts, a summary of findings and a downloadable table.
Check: The report page returns 200 and states the sample, the dates and the method.
Build the journalist list General best practice Collect bylines from the last year on the topic, recording outlet, beat and most relevant article. Keep the list short and relevant.
Check: The list has at least 25 named reporters with a live article URL each.
Pitch and track placements General best practice Email one finding with the number in the subject and first sentence, link the report and offer the data. Log every send, reply and placement.
Check: The tracker records each placement URL, its link type and any mention without a link.
This happens outside your codebase Work through the steps above on the named site or dashboard, then record the result in your agent session. There is no repository edit for this tip.
<goal>
effort payload priority render link metadata payload locale payload target heading image locale measure.
</goal>
<context>
payload priority redirect cluster metadata snippet heading pipeline image target crawl schema render route.
</context>
<discover_first>
heading sitemap page page report crawl intent heading locale locale index effort verify serp.
</discover_first>
<constraints>
breadcrumb pipeline section payload canonical redirect audit link report payload crawl crawler locale serp.
</constraints>
<plan>
route priority crawler report audit breadcrumb breadcrumb metadata crawler sitemap heading query caching anchor.
</plan>
<verify>
page alt page measure caching report locale layout target image report query section caching.
</verify>
<report>
signal schema target template locale redirect query measure heading layout alt target measure serp.
</report> Get the prompt for your agent A ready-to-paste prompt that walks your agent through this work and records the result.
Join the waitlist Source: seo-mcp playbook · curated entry · report an error
Framework notes nextjs-app Publish the report as a route under `app/` with static metadata and a stable canonical URL, then link it from the blog index.
static-html Host the report as a static page with a stable URL and keep the dataset at a permanent path so citations do not break.
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Metadata Priority medium Impact 4/5 Effort 4/5 Execution Off-site Source language en Published 2026-10-19