Local citations are mentions of the business name, address and phone on other sites, with or without a link. Prioritize maps, review sites, industry directories, chambers and local news, complete each profile fully, and avoid paid link networks that create inconsistent duplicates.
The extended brief explains when this works, when it does not, and the trade-offs. Join the waitlist and it unlocks for every tip when sign-in opens; MCP access is the paid part.
List local and industry platforms with real customers: maps, review sites, trade associations, chambers and local media. Exclude link networks.
Check: The list contains at least ten platforms with a stated audience and contact or submission path.
Complete each profile
Fill every field using the canonical NAP, category and description. Add photos and a link to the most relevant landing page, not always the homepage.
Check: Each submitted profile shows the canonical NAP and a working link.
Measure referrals General best practice
Tag landing pages only where the platform allows it, and review referral sessions and calls monthly. Drop platforms that send nothing after two quarters.
Check: A monthly report lists referral sessions and calls per citation source.
This happens outside your codebase
Work through the steps above on the named site or dashboard, then record the result in your agent session. There is no repository edit for this tip.
Create a dedicated location or service landing page and link citations to it, rather than sending every citation to the homepage.
webflow
Publish a contact or location page with the full NAP and use that URL in directory submissions; Webflow's page settings let you set the canonical per page.