Why this matters

Point old links at the better page before writing new content.

Priority sitemap route pipeline image content audit caching sitemap section image heading breadcrumb section section locale pipeline canonical breadcrumb link alt index signal crawl redirect signal. Locale verify index serp section verify audit signal verify audit measure page priority section priority breadcrumb locale route alt payload target index section anchor caching page. Cluster effort cluster render signal schema caching redirect content snippet page locale target heading serp layout canonical crawler template pipeline index alt redirect measure heading crawler.

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Before you start

A list of pages worth linking to
Backlink data or the Search Console links report

How to apply it

Choose the replacement pages General best practice
List the pages that should receive links: current guides, comparison pages and money pages with clear canonical URLs. Note the older URLs each one replaces.
Check: Each target page returns 200 and has a self-referencing canonical.
Find pages linking to weaker URLs General best practice
Use a backlink tool or the Search Console links report to list external pages linking to outdated, thin or competing URLs, and keep only followable editorial links.
Check: The list has at least 20 linking pages with the exact source and target URL.
Mine unlinked brand mentions General best practice
Search for the brand and product names, then record pages that mention the brand without linking. Treat these as warm prospects.
Check: The mention list records the page URL, the sentence and whether it already links.
Send and follow up once General best practice
Email the page owner with the source URL, the replacement URL and one sentence on why it is better. Follow up once after seven days and log the reply.
Check: Every contact has a sent date, a follow-up date and an outcome in the tracker.

This happens outside your codebase

Work through the steps above on the named site or dashboard, then record the result in your agent session. There is no repository edit for this tip.

<goal>
section sitemap link target cluster metadata content crawl report sitemap metadata effort crawl render.
</goal>

<context>
signal page verify locale effort snippet measure cluster heading measure target heading caching section.
</context>

<discover_first>
markup metadata caching report target link route verify link report section sitemap intent cluster.
</discover_first>

<constraints>
pipeline payload report page redirect alt audit locale query sitemap effort section payload intent.
</constraints>

<plan>
index image section payload serp cluster redirect section priority render payload index crawler audit.
</plan>

<verify>
breadcrumb image layout payload cluster cluster snippet heading link verify verify effort heading payload.
</verify>

<report>
audit crawl sitemap content image anchor pipeline schema crawl report effort template page render.
</report>

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A ready-to-paste prompt that walks your agent through this work and records the result.

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Source: seo-mcp playbook · curated entry · report an error

Framework notes

nextjs-app

Pages live under `app/`; confirm the canonical URL in `metadata.alternates.canonical` before requesting a replacement link.

static-html

Each page is a file with a hand-written `<link rel="canonical">`; use the canonical URL, not the file path, in outreach.

Run internal-link outreach

Why this matters

Get the full breakdown

Before you start

How to apply it

Choose the replacement pages General best practice

Find pages linking to weaker URLs General best practice

Mine unlinked brand mentions General best practice

Send and follow up once General best practice

This happens outside your codebase

Get the prompt for your agent

nextjs-app

static-html

Official references

Why this matters

Get the full breakdown

Before you start

How to apply it

Choose the replacement pages General best practice

Find pages linking to weaker URLs General best practice

Mine unlinked brand mentions General best practice

Send and follow up once General best practice

This happens outside your codebase

Get the prompt for your agent

nextjs-app

static-html

Official references

Related tips