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Everything added to the index, newest first. The weekly digest emails only the tips that appear here since your last visit.
Add canonical URLs with the Next.js Metadata API
Route-level metadata beats one global tag when URLs multiply.
Technical SEOhighShip app/sitemap.ts and app/robots.ts
Two file conventions give crawlers the map and the rules.
Technical SEOhighReduce INP to under 200 milliseconds
Long tasks block the main thread; break them up and defer the rest.
StrategyhighFix keyword cannibalization
Pick one winning URL per query, then commit to it.
Technical SEOmediumLoad fonts with next/font to avoid layout shift
Self-hosted fonts remove the third-party request and the jump.
Local SEOhighKeep NAP citations consistent
One canonical name, address and phone, everywhere.
Technical SEOmediumAdd prerendering and a sitemap endpoint
Static output and one endpoint turn routes into crawlable URLs.
AI SEOlowPublish an llms.txt file
A curation experiment, not a ranking tactic.
Ecommerce SEOhighAdd Product schema with offers
Price, currency and availability are the properties that matter.
Ecommerce SEOhighSubmit your product feed to Google Merchant Center
Merchant Center turns your catalogue into free shopping surfaces.
Technical SEOmediumFix mixed content on HTTPS pages
One http:// subresource breaks the padlock and some functionality.
Technical SEOmediumRemove deprecated schema
FAQPage limits and retired HowTo markup are maintenance debt.
Technical SEOmediumAdd html lang attribute
Declare the page language once, in the html element.
Local SEOhighAdd local photos with descriptive alt text
Real job photos are local proof; alt text makes them findable.
Technical SEOlowLazy-load below-the-fold images
Defer offscreen media, never the hero.
Technical SEOmediumHandle faceted navigation with canonicals
Index the combinations with demand; canonicalize the rest to a parent.
Local SEOmediumAdd a page for each local service
Unique local proof per service, not a city-name template.
Technical SEOlowUse descriptive URL slugs
A readable path beats an ID, and changing it needs a 301.
Ecommerce SEOhighCollect product reviews on Google or Trustpilot
Reviews are a ranking input and a purchase input; ask deliberately.
AI SEOmediumMake pages citable by AI answers
Answer first, evidence second, caveats third.
Newest first. Applied next.
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