Baseline local map rankings with a grid rank tracker
Map rankings change with the searcher's location; a grid scan shows where you actually rank.
Prompt for your agent
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Check local map rankings by running a grid rank tracker around the business instead of searching from one desk. Record a baseline on the main keyword, re-run the identical grid every 2 to 4 weeks, and run the same grid on the top local competitors to find weak areas to target first.
Before you start
- Access to a local rank tracker that supports grid scans
- A verified business address to center the grid on
- The primary service keyword to track
How to apply it
Fix the keyword, grid size and center point
Choose the main service keyword, set the grid size, and center the grid on the verified business address. Write these three settings down so later runs match.
Check
A saved note lists the keyword, the grid size and the address used as the grid center.
Run the baseline grid before changing anything
Run the grid once and keep the result as the pre-change baseline. Do not edit the profile, site or categories until the baseline exists.
Check
A dated grid export exists showing the position at every point, with the top-3 points marked.
Calculate the share of the grid in the top 3
Count the points where the business appears in the top 3 and divide by the total number of points. Record the number with the date.
Check
The baseline record shows a top-3 point count and total point count, for example 0 of 169.
Run the same grid on the top 3 competitors
Put the three strongest local competitors through an identical grid, same keyword, size and center, and note where each one is absent.
Check
Three dated competitor grids exist with the same keyword, grid size and center point as the baseline.
Re-run every 2 to 4 weeks
Repeat the run on a 2 to 4 week cadence with unchanged settings so each result is comparable with the baseline.
Check
Two runs exist with identical keyword, grid size and center, and different run dates.
Compare start and later grids side by side
Place the baseline grid next to the latest grid to show movement, and use the competitor grids to pick the weak zones to target next.
Check
A side-by-side of the baseline and latest grid shows a changed top-3 point count with both dates visible.
This happens outside your codebase
Work through the steps above on the named site or dashboard, then record the result in your agent session. There is no repository edit for this tip.
Read the source post
https://x.com/i/article/2112306420506935296 The Ultimate SEO Tech Stack I used to build ranking systems as a software engineer at a FAANG company. Now I run an agency that ranks local businesses, with 50+ law firms taken to the top spot on Google. People ask me which tools they need almost every week. The honest answer is fewer than you'd think, and the expensive ones only matter once the basics are done. This is the full stack, grouped by job, with what each tool tells you and where it fits... What's inside: The free tools from Google Seeing your map rankings properly Research and backlinks Citations The website Tracking calls and leads Where AI fits The stack by stage ## The free tools from Google: Start here, because Google tells you a lot about your site for free. Google Business Profile. This is your listing on the map. It's the most important asset a local business has on Google, and it costs nothing. Everything in the rest of this stack exists to make this profile and your site rank higher. What to set up inside it. The tool is free, but most businesses only fill in half of it. The primary category set to the exact cases or patients you want, never a
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