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Everything added to the index, newest first. The weekly digest emails only the tips that appear here since your last visit.

Link Buildingmedium

Earn editorial links with digital PR

One data asset can earn links no outreach template will.

Ecommerce SEOhigh

Handle out-of-stock product pages

Keep the URL, tell the truth, offer a path to alternatives.

AI SEOlow

Track AI referrals in analytics

Group assistant referrers so the traffic is visible at all.

Local SEOhigh

Set up a Google Business Profile

Claim it, pick the specific category, keep hours and photos current.

Technical SEOmedium

Add an x-default hreflang entry

Point unmatched users at a real, indexable fallback.

On-page SEOhigh

Write unique titles and descriptions in Next.js

Per-route metadata exports beat one global title tag.

Technical SEOmedium

Use a separate URL for each language

Locale must be addressable, shareable and crawlable.

Technical SEOmedium

Add Organization schema

One sitewide block that names the entity behind the site.

Strategyhigh

Prioritize fixes by impact and effort

Score every fix, ship in batches, verify after four weeks.

On-page SEOmedium

Write meta descriptions that earn clicks

Describe the outcome in 160 characters, and expect rewrites.

Technical SEOhigh

Fix collection canonicals and product schema offers

One canonical per collection, and offers that match inventory.

Technical SEOmedium

Manage crawl budget on large sites

Segment logs, find wasted requests, and fix the templates that cause them.

Technical SEOhigh

Set up Bing Webmaster Tools and IndexNow

Reach Bing and Copilot users and cut discovery lag for new URLs.

Technical SEOhigh

Verify indexing with URL Inspection

Check what Google actually indexed before you debug any ranking.

On-page SEOhigh

Match content to search intent

The SERP shows the format searchers expect; match it.

Technical SEOmedium

Write a crawlable robots.txt

One root file, CSS and JS allowed, sitemap referenced, no accidental site-wide block.

Technical SEOhigh

Add sitemap.xml with accurate lastmod

Generate canonical, indexable URLs from your content store, not from a crawl.

Ecommerce SEOmedium

Rewrite product pages and internal links with Claude MCP

Connect Claude to the store via MCP so it rewrites supplier product copy and adds recommended internal links.

@nicholasdulait
Keywordsmedium

Find keyword families competitors rank for but you don't

Compare your site with three competitors in Search Console to find keyword families you are missing.

@nicholasdulait
Ecommerce SEOmedium

Audit and fix duplicate product and collection pages first

Fix thin collections, duplicate supplier copy and orphan pages before writing anything new.

@nicholasdulait

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