SEO tips for local businesses
Location pages, LocalBusiness markup and service-area content that ranks without a directory profile.
24 matching tips · all tips · audit a page free
Set up a Google Business Profile
Claim it, pick the specific category, keep hours and photos current.
highCreate one page per service and service area
One page per service and city beats one generic services page.
highAdd local photos with descriptive alt text
Real job photos are local proof; alt text makes them findable.
highAdd FAQ answers to service pages
Answer the questions customers ask before they call.
highMake contact details clickable and consistent
Phone, address and hours must match everywhere they appear.
highAdd LocalBusiness structured data
Use the most specific subtype and the real address.
highUse Google Search Console's AI Search Guidance to Win AI Traffic
Google now surfaces guidance inside Search Console on how businesses can earn traffic from AI Search, and it reportedly shows whether a given business is included.
mediumBuild a Reusable Local SEO Page Template for Every Location
A reusable template keeps every location and service-area page consistent: one NAP block, one title pattern, LocalBusiness schema and fixed internal links.
highFind SEO Wins Where Google Ranks the Wrong Content Type
Find queries where Google's top results are the wrong content type, such as generic blog posts or forum threads for a commercial query.
highCapture and Measure Revenue From ChatGPT, Perplexity and Google AI Traffic
A brand reportedly earned more than $50,000 from ChatGPT, Google and Perplexity-driven traffic after applying an article's recommendations.
highBuild one dedicated page per treatment for local SEO
Replace the single services page with a dedicated page per treatment, brand and provider.
mediumAdd sameAs Markup to Link TikTok, Instagram and YouTube
Adding the sameAs property to a site's Organization or Person structured data tells Google which TikTok, Instagram and YouTube profiles belong to the brand.
highKeep NAP citations consistent
One canonical name, address and phone, everywhere.
highGet steady Google reviews and reply within two days
Ask at checkout, text the Google review link the same day, and reply to every review within 48 hours.
mediumAudit SERPs for parasite platforms outranking your own pages
Third-party hosted pages such as Spotify episodes, Jimdo and Site123 sites can outrank a brand's own pages on its target keywords.
lowTriage SEO wins by impact versus effort before shipping fixes
A link-only post pointing to a list of high-impact SEO wins without naming any.
mediumAudit Live Google SERPs Across Niches Before Planning Content
Instead of relying only on keyword-tool volume, sample live Google result pages for target queries spanning several niches and record who ranks and which SERP features appear.
mediumSee the AI grounding queries Bing uses for your site
Bing Webmaster Tools shows the retrieval phrases AI answer engines actually search with.
mediumEarn local citations and links
Complete profiles where customers actually look, not bulk directories.
mediumAudit the six sources AI assistants read for local queries
Audit the GBP, reviews, site pages, listings, posts and NAP data AI reads for local answers.
mediumAudit NAP and service consistency across local listings
Contradictory hours, phone numbers and services stop AI assistants from recommending the business.
mediumBuild a local keyword page plan from Google autosuggest
Turn every treatment, brand, symptom, price and comparison query into a page plan with a city modifier.
mediumAdd a page for each local service
Unique local proof per service, not a city-name template.
mediumTune Google Business Profile for AI local recommendations
Consistent name, hours and phone, the right primary category and customer-worded reviews get you named.
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